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As more people take to the roads on their bikes, U.S. Transportation Secretary Ray LaHood asks both drivers and cyclists to help reduce the number of cyclist fatalities. In 2007, 698 cyclists were killed in America. “Everyone needs to pay attention when using America's roads, whether they're walking, biking or driving,” LaHood said.

More and more Americans are taking up cycling, including a dramatic increase in bicycling by baby boomers. Whether they're riding for fun, exercise, or to save on gas, more baby boomers are riding bicycles, according to the latest National Highway Traffic Safety Administration (NHTSA) statistics. Unfortunately, this aging trend can also be found in NHTSA's latest fatality statistics. For the tenth straight year, the average age of persons killed on bicycles has increased. Research shows that in 1997 the average age of a person killed in a bicycle crash was 31; in 2007 it increased to over 40.

“The most important thing bicyclists and motorists need to remember is that they both share the road equally,” said NHTSA's Acting Deputy Administrator Ron Medford.

Recent data shows that the 698 bicyclist deaths in 2007 accounted for two percent of all traffic fatalities with an additional 44,000 injured in traffic crashes.

To avoid the risk of becoming a fatality, motorists and cyclists are urged to take extra precaution when driving and riding.

Motorists should:
• Recognize that bicyclists have a right to ride on the roadway;
• Always stay alert;
• Make a visual check for bicyclists by checking mirrors and blind spots before entering or leaving a lane of traffic.

Cyclists should:
• Ride on the roadway or shared pathways, rather than on sidewalks;
• Follow the same rules of the road as other roadway users, including riding in the same direction as traffic and following all the same traffic signs and signals;
• Wear a bicycle helmet every time you ride;
• Make yourself visible by wearing bright colors during the day, reflective gear (clothing, arm or leg bands, etc.) in low light conditions, and use head and tail lights at night.

To review NHTSA's latest bicyclist and other cyclist traffic safety facts, click on the following link www-nrd.nhtsa.dot.gov/Pubs/810986.pdf.